Available on | ❌ Free | ❌ Basic | ✅ Pro | ✅ Business |
With the help of TikTok Pixel, you can easily track the activity of participants in your funnels. This allows you to gain valuable insights into how users are interacting with your funnels and make data-driven decisions to optimize your campaigns.
Finding Your TikTok Pixel
Make sure you have created an advertiser account: TikTok for Business
Login to TikTok Ads Manager.
Go to Tools -> Events, to open the Event Manager.
You should be able to find your Pixel ID in the "Datasets overview". If your pixel is not on this menu, head over to "Data sources" and look for it.
Not sure how to set up a pixel? Make sure to check out TikTok's dedicated article for help.
Adding the TikTok Pixel to Your Funnel
Login to your TikTok Ads Manager, click on "Tools" followed by "Events", and copy your TikTok Pixel ID.
Open the "Configure" page of your involve.me funnel:
Paste the Pixel ID in the Tracking section and click "Update Settings" before leaving the page:
After you've added the pixel, the integration will automatically send events for each action that this integration supports.
Custom Events That Are Sent Through the TikTok Pixel Integration
TikTok Pixel Event | TikTok Pixel Event Parameter |
involve.me_ProjectLoaded | involve_me_ProjectName |
involve.me_QuestionProgress | involve_me_ProjectName |
involve.me_QuestionAnswer | involve_me_Answer |
involve.me_ContactFormFilled | involve_me_ContactFields involve_me_PageNumber involve_me_ProjectName |
involve.me_ProjectCompleted | involve_me_ProjectName involve_me_CorrectlyAnswered |
involve.me_PaymentAttempted | involve_me_PaymentStatus involve_me_PurchaseCurrency involve_me_PurchaseValue involve_me_ProjectName |
involve.me_SocialMediaShare | involve_me_SocialMediaShare |
involve.me_ExternalClickURL | involve_me_ExternalClickURL |
Important
QuestionProgress Events: These are fired when a user interacts with an input element for the first time, except for non-mandatory fields. For Slider elements, QuestionProgress is fired when the user moves the slider or progresses to the next page without moving it.
QuestionAnswer Events: These events are fired when the user progresses to the next page. The Free Text Input and Contact form elements are an exception to this rule, instead the QuestionProgress and ContactFormFilled events are fired, respectively. Checkbox input elements added with a Contact Form element (they're not part of the Contact Form element) trigger both QuestionProgress and QuestionAnswer events.
If you want to track the events via the website where your funnel is embedded, please see the article here.
How to Visualize the Events
From the TikTok Ads Manager, head over to the Event's Manager (Tools -> Events) and click on the name of the Pixel you want to check, under "Datasets overview".
Doing this will then open up a new window where you will be able to visualize the statistics and events.
Testing the TikTok Pixel Integration
You can test the integration in order to check whether the events are being received or not in two different ways:
If you have any additional questions please contact support.