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With Answer Routing, you can send participants to different pages in your funnel depending on the answers they select.
You can create branching funnels, surveys and quizzes that take different turns depending on the given answers.
This allows you to create custom paths through your funnel so participants only see the questions or content relevant to them.
For example, you might want to:
show different follow-up questions depending on a participant’s answer
guide users to different sections of a quiz or survey
send participants directly to a specific outcome or result
Routing makes your funnel more dynamic and personalized by adapting the flow based on user input. Answer Routes enable funnels to respond to answers and create a more conversational and personalized experience.
Try this feature and learn to use it interactively:
Activate Answer Routing
This feature works with the Multiple Choice, Image Choice, and Dropdown content elements.
Drag one of these elements onto the canvas and open the Answers settings. For each answer, you can choose Answer routes to specific pages and select the page where the participant should be redirected.
Link Answers to Different Pages
Once Answer routes to a specific page is enabled, you can go to the Answers section and choose where participants should be directed after selecting a specific answer.
The default option is "Next page", but you can make an answer, restart the funnel, go to any other page or directly to the final "Thank You" page / calculated outcome page.
Note that an answer route that restarts the funnel deletes all collected answers up to that point.
ℹ️ The "Image" and "Button" content elements can also be set to link to different pages.
If your funnel contains multiple outcomes, individual outcome pages cannot be selected directly using answer routing. Instead, when routing participants to Finish, the outcome with the highest calculated score will be displayed.
💡 Tip: We recommend naming your pages in the bottom navigation bar to keep a better overview of your funnel structure. These page titles are only visible in the editor and are not shown to participants.
Use Routing Conditions to Create Branches
In addition to routing answers directly from a question element, you can also create routing branches using Routing Conditions.
Routing conditions allow you to send participants to different pages based on one or multiple conditions, such as answers from previous questions. This makes it possible to create more flexible and precise navigation paths in your funnel.
Routing conditions can be configured on the following elements:
Buttons
Images
Page Timers
These elements allow you to define where participants should go next depending on specific conditions.
How to Set Up Routing Conditions
To configure routing conditions:
Select the Button, Image, or Timer element.
In the Click Behavior dropdown, choose Route to specific page.
Click Set routing conditions.
Add one or more conditions.
Select the page that participants should be routed to when the condition is met.
Creating Routing Branches
With routing conditions, you can create multiple routing branches.
Each branch defines a set of conditions and the destination page when those conditions are met.
For example:
This allows your funnel to guide participants through different paths depending on their responses, creating a more personalized and dynamic experience. Interactive funnels like these can adapt content and navigation based on previous user input.
The Else Branch
When none of the defined conditions are met, the Else branch determines where the participant will go next.
This ensures that every participant has a clear navigation path, even if they do not match any of the specified conditions.
ℹ️ Routing conditions are especially useful when you want to route participants based on multiple answers or combinations of answers, rather than routing directly from a single question element.
Use Answer Routing to Force an Outcome Page
In some cases, you may want participants to immediately receive a specific outcome when they select a certain answer. With the Force Outcome option, you can route participants directly to a specific outcome page.
Simply set up the click behavior to "Answer routes to specific page" as usual, and then when selecting which page an answer should jump to, you'll be able to pick an outcome page.
Bear in mind that this option only works with Answer-based Outcome funnels.
Then under the "Results" section (when you open a submission in the "Responses" tab of the analytics and scroll down), you'll also be able to see which outcome was forced, which is indicated by a label saying "Forced".
This will help make it clearer which outcome the participant got and if it was forced.
It can happen that a participant would have gotten one outcome due to their final score, but because of an answer they picked, they got a different forced one instead, and this makes it easier to visualize it.
Answer Routing Isn’t Working
Make sure that you have only one element that collects data per page (Single/Multiple Choice, Yes/No, Short/Long Answer, Slider, Rating, Dropdown, etc.)
Whenever you add a second element that collects data to the same page, Answer Routing will be disabled for that page and any previously configured answer routes will become inactive.
This is because routing logic can only be applied when there is a single data-collecting element controlling the navigation flow on that page.