Using Answer Routing

With Answer Routing, you can send participants to different pages in your funnel depending on the answers they select.

You can create branching funnels, surveys and quizzes that take different turns depending on the given answers.

This allows you to create custom paths through your funnel so participants only see the questions or content relevant to them.

For example, you might want to:

Routing makes your funnel more dynamic and personalized by adapting the flow based on user input. Answer Routes enable funnels to respond to answers and create a more conversational and personalized experience.

This feature works with the Multiple Choice, Image Choice, and Dropdown content elements.

Drag one of these elements onto the canvas and open the Answers settings. For each answer, you can choose Answer routes to specific pages and select the page where the participant should be redirected.

Once Answer routes to a specific page is enabled, you can go to the Answers section and choose where participants should be directed after selecting a specific answer.

The default option is "Next page", but you can make an answer, restart the funnel, go to any other page or directly to the final "Thank You" page / calculated outcome page.

Note that an answer route that restarts the funnel deletes all collected answers up to that point.

If your funnel contains multiple outcomes, individual outcome pages cannot be selected directly using answer routing. Instead, when routing participants to Finish, the outcome with the highest calculated score will be displayed.

💡 Tip: We recommend naming your pages in the bottom navigation bar to keep a better overview of your funnel structure. These page titles are only visible in the editor and are not shown to participants.

In some cases, you may want participants to immediately receive a specific outcome when they select a certain answer. With the Force Outcome option, you can route participants directly to a specific outcome page.

Simply set up the click behavior to "Answer routes to specific page" as usual, and then when selecting which page an answer should jump to, you'll be able to pick an outcome page.

Bear in mind that this option only works with Answer-based Outcome funnels.

Then under the "Results" section (when you open a submission in the "Responses" tab of the analytics and scroll down), you'll also be able to see which outcome was forced, which is indicated by a label saying "Forced".

This will help make it clearer which outcome the participant got and if it was forced.

It can happen that a participant would have gotten one outcome due to their final score, but because of an answer they picked, they got a different forced one instead, and this makes it easier to visualize it.

Make sure that you have only one element that collects data per page (Single/Multiple Choice, Yes/No, Short/Long Answer, Slider, Rating, Dropdown, etc.)
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Whenever you add a second element that collects data to the same page, Answer Routing will be disabled for that page and any previously configured answer routes will become inactive.
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This is because routing logic can only be applied when there is a single data-collecting element controlling the navigation flow on that page.