Custom feedback is a great feature that can help make your funnels more personalized for your participants. It gives you the opportunity to provide customized responses that are directly related to the answers your participants picked.

This handy feature is available for the "Single/Multiple Choice", "Single/Multiple Image Choice" and "Dropdown" elements. With just a few clicks, you can customize a feedback message for each answer.

Start by selecting a question element of your choice, this can be a Dropdown element for example, then on your right side scroll all the way down and click on "Edit Custom Answer Texts".

This will open the below pop-up, which will allow you to write down the custom text for each one of the answers. On this same pop-up, you can also reorder, rename and delete your answers.

Once you're done, just click "Save".

In order to use and fetch the custom text, you'll need to use answer piping.

You can then place this custom text as a variable in:

If you're using any of the above elements, you'll see a clickable "+ Add answers & data" button above each question/heading text box. This is where you can find the variables for your custom texts, which will be called "Answer Custom Text".

The variable will be replaced with the respective custom text once the participant picks their answer.

You can use this feature alongside Instant Feedback, so that participants can instantly get custom feedback on the answer they just picked. This is available on all plans, including Free.

To do this, simply enable "Instant Feedback" on your element's click behavior, toggle the option "Custom Instant Feedback Per Answer" and proceed with editing your custom answer text by clicking on the pencil icon.

You can use custom answer text on any page of your funnel. So as an example, if you have a funnel where you would like to provide with custom feedback to participants on the page that follows the question they answered, that is possible.

Alternatively, you can also choose to only show the custom feedback on the Thank You page, or one of the outcome pages.

The process is the same for both options, you just need to add the variable in, like in the screenshot example below, where we added the variable to the text of a Heading element:

Lets say that you just set up a funnel with conditional logic in English, and now you want to have that same funnel in several languages but you don't want to redo the conditional logic every time for every single language.

This is possible if you use Conditional Logic in tandem with Customer Answer Text.

The first step would be to set the custom answer text for your answers. We'll do it in English for our example:

Now the next step will be to set up the conditional logic to check for the custom answer text. Once that is done you can duplicate your funnel and start translating it to the next language, and you won't need to change anything on the conditional logic since it should be set up similar to this:
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In our example we translated the funnel to Spanish, but that's not a problem, since the custom answer text stays in English and that is what the conditional logic checks for.
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You can also add the variable to a custom URL redirect or a button (when the button links to a URL), and pass the custom answer text from one funnel to another.

We recommend that you check out our dedicated article here in order to learn how this works and how to set things up.

Below is an example how the URL can look like if you use this method.

It can also be that you don't want to provide this feedback inside the funnel, and instead want to send it over via email. This is also possible, all you need to do is add the custom text answer's variable to the body of the email, like so:

The variable will be named "Custom Text" so it will be easy to find it in the list. Just make sure to check that you're choosing the variable for the right question.

If you have any other questions about this feature, please contact support.