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Iterable Integration

Integrate Lead Data to Create Individualized Messaging and Dynamic Campaigns

Adrian avatar
Written by Adrian
Updated over a week ago

Available on

❌ Free

❌ Basic

❌ Pro

✅ Business

✅ Agency

You can automatically add participants to your audience lists and send submission data from your projects to Iterable by using our native integration.

If you want to test the integration before committing to a paid plan, you can do so by registering for a free 14-day trial.

Not entirely sure how to set up the integration? Make sure to learn about it in our dedicated article first.

Connecting the Integration

You can connect the integration either by navigating to the "Integrations" tab in the navbar or by opening the dropdown menu of your project's card and selecting "Connect" - then just click "Connect" on Iterable's card.

In order to connect the integration, start by entering an Internal Connection Name, then enter your Iterable API Key - when creating your key, make sure to pick "Server-side" type from the Server-side section in the dropdown.

Once you have connected integration, you'll be able to see the name of your connection and the date it was created in.

Data Mapping for the Iterable Integration

The integration will send email and default properties automatically.

Fields That Are Automatically Mapped With the System Fields in Iterable

  • Email

  • Outcome

  • Project

  • First name

  • Last name

  • Title

  • Gender

  • Organization name

  • Job title

  • Street

  • City

  • Zip

  • State

  • Country

  • Country code

  • Phone

  • Mobile phone

  • Fax

  • Website

  • Full birthday with year

  • Correctly answered questions

  • Score

  • Outcome points

  • Calculator result*

  • Calculators by ID (eg. ca_xxxxxxx)**

  • Facebook

  • Twitter

  • Instagram

  • Linkedin

  • Embed URL

  • Remote ID

*This is the result of the first calculator in the project, if there's only one calculator you can use this field.

**If you have multiple calculators in your project you can specify them by ID.

Data From Question Elements

Any other collected data fields (eg. from multiple choice elements, free text inputs, sliders, opt-in checkboxes, etc,) can be mapped through "custom field mapping".

Good to Know

  • Failing to pick the right type of API Key (Server-side) will cause the integration to not work.

  • Custom fields on existing subscribers will be updated when the same email is sent again.

  • If you have configured an Iterable integration on a project and you duplicate said project, your integration settings will duplicate as well.

Opt-in Checkbox and GDPR

In order to be fully GDPR compliant, you will need to tick the option "Only trigger integration when opt-in checkbox element was selected" on your integration's settings and add a dedicated opt-in checkbox that sends data over to the integration, from your project.

Here's a step-by-step guide on how to set it up.

If GDPR is of no concern to you, then you can skip this step.

Testing Your Integration

Once the integration has been set up and connected to your project, it will be time to test it in order to ensure everything is working as intended, learn how to do it here.

If you still have any questions, please feel free to contact our support team.

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