You can follow the activities of your involve.me project by adding a Facebook Pixel.

Getting a Facebook Pixel

To get a new Facebook Pixel ID, or find your existing Pixel ID, log into a Business Facebook account, then open the Facebook Events Manager.

  1. Click Connect data sources and select Web.
  2. Select Facebook pixel and click Connect.
  3. Add your pixel name.
  4. Click Continue.

Adding the Facebook Pixel to your project

From your Facebook Events Manager, select Data Sources, then select your Pixel, and copy the Pixel ID

Open the settings of your involve.me project:

Paste the Pixel ID in the Tracking section and make sure to "Update Settings" before leaving the page:

After you added the pixel, there is nothing more to do. the integration will automatically send events for each action that this integration supports.

Custom events that are sent through the Facebook Pixel integration

Facebook Pixel event name

Facebook Pixel event parameter

involve.me_ProjectLoaded

involve.me_ProjectName

involve.me_QuestionProgress

involve.me_ProjectName

involve.me_QuestionText

involve.me_QuestionUniqueID

involve.me_QuestionAnswer

involve.me_Answer

involve.me_AnswerCorrect

involve.me_AnswerScore

involve.me_ImageURL

involve.me_ProjectName

involve.me_QuestionText

involve.me_QuestionUniqueID

involve.me_ProjectCompleted

involve.me_ProjectName

involve.me_IsEmbed

involve.me_OutcomeName

involve.me_FinalScore

involve.me_OutcomePoints

involve.me_CorrectlyAnswered

involve.me_CalculatorResult

involve.me_SocialMediaShare

involve.me_SocialMediaShare

involve.me_ProjectName

involve.me_ExternalClickURL

involve.me_ExternalClickURL

involve.me_ProjectName

How to visualize the events?

  • From your Facebook Ads Manager, go to the Facebook Event Manager, then select Overview to see the Data:

How to create a custom audience from involve.me with events?

  • From your Facebook Ads Manager, go to Audiences
  • Click Create Custom Audience.
  • Click Website as the source
  • Include people who meet any or all of the selecting criteria.
  • Choose your Pixel from the drop-down.
  • Choose the type of visitors.
  • Enter the number of days you want people to remain in your audience after they visit your website.
  • Give your audience a name, then click Create Audience.

The original article on how to create a custom audience from a website can be seen on Facebook: here

Alternatively, a custom audience can be created directly in the ads builder, from the AdsManager:

Testing the Facebook Pixel Integration

  • Another way to test is to use the Facebook Pixel Helper, a troubleshooting tool that helps you find out if your pixel is working correctly.

The Facebook Pixel helper is a Chrome extension that can be installed from the Chrome web store. (Search for Facebook Pixel helper).

Upon installation, an icon will be added to Chrome. The icon will remain greyed out when navigating to a page without Facebook Pixel Integration:

When the Facebook Pixel Helper detects a page with a valid Pixel ID, it will turn blue:

Navigating through your involve.me project, the green counter will start showing the number of events captured:

Opening the Facebook Pixel Helper will show those events:

More information

For other tracking platforms and general information about tracking, see the article about Tracking options for your project

If you have any questions please contact support.

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