Whenever you create a funnel with a score or custom calculation as a result, you may want to display different outcomes based on that result and score-based outcome funnels are a great way to achieve that.
Setting up Your Funnel
Start a new funnel from your Dashboard, once you're done naming it choose "Score-based Outcomes" as the funnel type and you'll be ready to start editing.
In the "Outcome Settings" is where you can assign a score range to each outcome, there you can also rename and reorder them. You can find the Outcome Settings by clicking the "Outcome Range Settings" button, which is the icon with a gear and 3 arrows, on your page navigation bar.
Defining Rules for Each Outcome
Outcomes can be selected based on the user's Individual Score or their number of Correctly Answered Questions:
Or by applying a Custom Score Calculation on the answers provided (Basic plan or higher is required in order to use this feature):
ℹ️ The "Custom Score Calculation" formula will not impact any Calculators that you have on the Thank You page/outcome pages. Instead, this calculation only serves to choose an outcome based on the result, which will fall under one of the outcome ranges that you have set.
Each calculator is an individual element that needs to have its own formula in order to work.
You can create different outcome pages in the editor and name them accordingly. This can be done in the navigation bar on the bottom of the screen.
Outcome pages are used where you would have the "Thank You" page on other funnels. Just hover the cursor over one of the outcome pages to duplicate, delete or rename it.
Scoring System (Values and Correct Answers)
When using a score-based outcome funnel, make sure to use elements that contribute to the final score. These elements are: Multiple Choice, Image Choice, Dropdown, Slider and Rating (only if you use it on a Custom Score Calculation).
By default, the funnel records 1 point for each answer.
However if you want to create more complex scoring models, you can activate the "Individual score & calculation" setting under the "Options" section - this will allow you to change the points that are being used to select the Outcome.
You can use larger numbers to make certain answers more important than others, and also set zero or negative numbers when using a custom value.
When using the correct answers feature, it is still possible to change the answers' value (by default the value is set to 1) by toggling on the "Individual score & calculation" option.
If you have set your funnel to base the outcome points on the Correctly Answered Questions, then the outcome that is shown to the user will only depend on how many correct answers they got, the answers' value will not influence this.
However if you still want to assign values to answers in order to show users their score at the end of quiz, then this is a good way to do it.
ℹ️ For more information on scores and the Score element, check out the article: How are scores calculated?
Testing Your Funnel
If you want to try out your funnel, make sure to do so by clicking on the eye icon (located on the top right of the editor) and then selecting "Test funnel". The "Preview Design" mode does not count score points and can only be used to preview the design of all pages and outcome pages for desktop and mobile, not to test the outcome calculation.
Bear in mind that outcomes are only calculated when the participant reaches an outcome page. For this reason, it is important to make sure that every participant can reach an outcome page by placing Button elements on your pages that link to the next page, or by choosing "Answer continues to next page" as the click behavior on the question element settings.
Same Score for More Than One Outcome
When a participant finishes and two outcomes have the same score in the end, the outcome connected to the last chosen answer will be shown.
Let Participants Share Their Outcome
The "Social Share" element can be used to share a specific outcome on social media from the outcome screens.
Place a "Social Share" element on your outcome screen.
Select the element and chose "Settings".
Enter title, description and upload an image for this specific outcome.
When participants share their outcome using the social share element, the text and image that was specified for this outcome page will appear in their social stream.
Change the Funnel Type
To change the funnel type, in case you change your mind on the logic you need to use to achieve your objective, use the "Change Funnel" button.