With the drag & drop editor you can customize the look and feel of your funnel. Use content elements to add questions, collect data, display text, embed media, and much more. Simply drag an element from the sidebar onto the canvas, or click it to add it automatically.
The elements are organized into categories in the sidebar. You can collapse or expand each category to find what you need. Below is a description of every available element.
Choices
These elements add questions with selectable answers. They collect data — the answers participants pick. You can define which answers are correct, or connect answers to an outcome in answer-based outcome funnels.
Single Choice — Only one answer is selectable.
Multiple Choice — Multiple answers are selectable.
Yes/No — Only two possible answers: Yes or No.
Single Image Choice — Image answers, only one selectable.
Multiple Image Choice — Image answers, multiple selectable.
Dropdown — Single choice text answers inside a dropdown.
ℹ️ You can change a question's type after adding it. For example, switch a Text Choice to an Image Choice or Dropdown, and vice versa. Select the element, then scroll down to "Question Type" in the right panel.
Rating & Ranking
These elements let you collect data on participant ratings and rankings.
Rating — A rating scale with customizable icons and values. Influences the chosen outcome in Score-based Outcome funnels (when used in a Custom Score Calculation), but not in Answer-based funnels.
Slider — Lets participants choose from a numbered range. You can define the minimum, maximum, and start values.
Net Promoter Score® (NPS®) — Displays a 0–10 rating scale. An NPS® score and rating overview will be shown in your Funnel Analytics. Available on the Business plan or higher.
Collecting Data
These elements are used to collect qualitative data from participants.
Short Answer — Free text, short responses.
Long Answer — Free text, longer responses.
Number Input — Only numbers are accepted.
Autocomplete — Offers autocomplete suggestions using data tables. You can use the selected answer with VLOOKUP to look up values in the same data table.
Currency — Only numbers accepted, with an editable currency symbol.
File Upload — Participants can upload files. You can limit the number of files, max size, and filter by file extension.
Personalization
Personalization features to further enhance your funnels.
Personalized AI Text — Generates text dynamically using a custom prompt you define. Uses AI credits per submission. You may need to collect user consent before sending their data to AI services.
Variable — Places the answer from a previous question as a variable in question texts or heading elements.
Contact Info
These elements let you collect personal data from participants.
Contact Form — Collects user data such as First & Last Name, etc.
Email — Collects email address.
Phone — Collects phone number.
Address — Collects street address.
Country — Collects the participant's country.
Website — Collects the participant's website URL.
Legal & Security
These elements let you collect user consent and verify participants are human.
Opt-In Checkbox — For acquiring user consent (data processing, newsletter opt-in, etc.). You can enter your own text or link to an external URL for terms & conditions.
Captcha — Ensures participants are human, not bots. Available on the Pro plan or higher.
E-Signature — Collects electronic signatures from participants. Available on the Business plan or higher.
Time & Scheduling
For collecting dates, booking appointments, and adding timers.
Date & Time — Participants can pick Date & Time, Date only, or Time only. Dates and times can be restricted.
Schedule Appointments — Embed your online scheduling and booking applications.
Page Timer — Creates a countdown for the page. One timer per page, with individual times for each page. For a funnel-wide timer, see Funnel Timer. Paid feature.
Navigation & Layout
These elements help you improve the navigation and layout of your funnel.
Button — Fully customizable. Can go to the next page, previous page, trigger answer routing, or link to an external URL or email. Setting it to restart/refresh will delete data collected up to that point.
Back Link — Adds a link to go back to the previous page.
Skip Link — Lets participants skip required fields.
Divider — A horizontal line to separate elements.
Spacer — Adjustable padding between elements.
Loader — Displays a loading animation for a set duration.
Print Page — Lets users print the current funnel page.
Save as PDF — Lets participants download their results page as a PDF. Note: the PDF uses the background color instead of the background image, so make sure text is visible against the background color.
Static Elements
These are display-only elements — they show content to participants but do not collect data or trigger any logic.
Heading — Adds a title and optional subtitle.
Paragraph — Adds a text block that can be formatted to your needs.
Image + Text — An image with a text caption or paragraph. You can choose left-right positioning.
Stats Bar — Displays key numbers in a horizontal row. Each stat has a Value and a Label (e.g. "10K+" / "Happy Customers"). Includes a section Title and Description.
Team — Displays team member cards with photo, name, and role. Adjustable column layout and photo size (S/M/L). Toggle show role/title and show bio.
Testimonials — Displays customer testimonials with quote, photo, name, role, and rating (1–5 stars). Adjustable column layout. Toggle show role and show rating.
FAQs — Displays a list of frequently asked questions with expandable answers. Add multiple Q&A pairs, reorder by dragging. Fully customizable fonts, colors, alignment, card background, border, and border radius.
Image Carousel — Displays a scrollable gallery of images. Supports autoplay, navigation dots and arrows, auto or fixed height, and greyscale option. Accepts JPG, PNG, and GIF (max 7 MB per image).
Reviews Badge — Displays a review rating badge with platform source (e.g. Google), star rating, review count, optional reviewer images, and a link to the review page. You manually set the rating and review count.
Logo Bar — Displays a scrollable row of logos (e.g. client or partner logos). Works like an Image Carousel optimized for logo display.
Media
Add images, videos, embeds, and other media to your funnel.
Image — Upload images (JPG, PNG, GIF). You can also set the image to link to external content.
Video — Embed a video by URL or code, or self-host using the HTML5 video player.
Widget Embed — Embed a webpage or external tool such as Spotify or YouTube Shorts.
Google Maps — Embed a Google Maps location.
Airtable — Embed your Airtable base.
Social
Let participants share your funnel or find your social media pages.
Social Share — Social media icons for sharing your content.
Social Links — Links to your social media pages or website.
E-Commerce
Elements for e-commerce purposes. These can only be added to Thank You/Outcome pages.
Coupon Code — Distribute coupon codes to participants.
Price Calculator — Create cost estimations and pricing calculators. Paid feature.
Collect Payments — Collect one-time or recurring payments (subscriptions). Paid feature.
Formulas & Results
For calculating scores and displaying results.
Calculator — Create embeddable calculators for your website. Paid feature.
Score — Shows the number of correct answers or score points (up to the page it is placed on) to the participant.
Answer Summary — Displays a summary of the participant's answers.
Good to Know
All image elements (Image, Image Choice, Image + Text, Image Carousel, Team, Testimonials, Reviews Badge) support the following formats: JPG, PNG, and GIF. Maximum file size is 7 MB per image. No other formats are currently supported.