Using Calculators

With our calculator content element and its formula builder, you can create an interactive calculator which can be easily embedded into your website in minutes.

Calculators can be tested in draft funnels on free plans. You can also make use of our free 14-day trial in order to fully test this feature. But to fully use calculators, you will need to be on a paid plan.

You can use the Calculator to create cost estimations and pricing calculators for your services and products, let your users interact with it on your website, and gather more effective leads.

There are also several designs and content options to customize the look and feel of the calculator, so feel free to experiment.

While you can change the order of things to your liking, we usually recommend that you set up your questions/answers before adding the calculator to your funnel.

If you want to use the answers to a specific question in the calculation, click on that question in the Editor and activate the "Answer is Required" option. If you want to use a question in a funnel that has Multiple Outcomes, make sure to also turn on "Individual Score & Calculation" for the question to be available in the formula builder.

To assign individual values for each answer of Single/Multiple Choice, Single/Multiple Image Choice or Dropdown elements, activate "Individual Score & Calculation" and input the values in the "VALUE" field. If you do not use individual scores, the calculation will use 1 for correct answers and 0 for incorrect answers by default.

Depending on the conditional logic you're using, the Short/Long Answer element may or may not require the option "Only Accept Numbers" in addition to "Answer is Required" in order to be used in the calculator formula.

Once you've gone through the questions and set everything up, you can add the Calculator element (or a Price Calculator) from the content elements list. 

Click on "Open Formula Builder" to start customizing your calculation. 

When creating a formula you'll be able to choose any of the following:

You can use basic operators like "+", "-", "*", "/", "^" (plus, minus, multiply, divide, exponent) from your keyboard, as well as bracket symbols "(" and ")" to control the order of the operations.

Additionally, you can also use advanced functions and conditional operators for more complex formulas, like IF/THEN statements and VLOOKUP.
​Click here for the complete list with examples on how to use the functions.

To start building your formula, click on any question from the list on the left, so it gets added to the formula field.

When editing your formula it is possible to use keyboard shortcuts (Ctrl/Cmd+A, Ctrl/Cmd+C, Ctrl/Cmd+X, Ctrl/Cmd+V) to edit the calculator formula. Formulas can be copied to, and from the editor and external applications.

Please Note: you might have to allow clipboard access in your browser (when prompted) to enable keyboard shortcuts.

The formula takes the answers given by any particular user, then calculates and displays the result according to the formula you've set up. You can prevent participants from seeing their result (to set aside the result for the Analytics or to be used as a piped answer for instance) by enabling the option "Always Hide for Participants".

You can also use calculation formulas to reach different outcomes, instead of showing the calculator result on the outcome page. This can be done with Score-based Outcome funnels.

If you need help building your calculator formula, then you can use the "Create with AI" option in the formula builder. This feature allows you to get an AI generated calculator formula, that is based on a custom prompt (written by you).

Make sure to read more about this feature and how it works here.

Global formulas are formulas that you can put inside of your main calculator formula. This essentially allows you to put the result of one calculator within another calculator, which is a great way to simplify lengthy and complex formulas.

Read more about global formulas and how they work here.

The test mode on the calculator's formula builder allows you to test your formulas in different scenarios.

You can pick answers, hidden fields and global formulas from your funnel, or even custom values so you can test the result of the calculation. This allows you to check if the formula is working as intended, or if some fine-tuning is required.

Read more about the test mode and how it works here.

You can label your calculators in the editor, under the "Options" section.

If you have several calculators in your funnel then you might want to label them, as it is easier to tell them apart if they have been named, as opposed to using their IDs.

You'll be able to see your calculator labels on the analytics section, exports, integration settings, self-notification emails, custom participant emails, and also when answer piping calculator results, making it easier to pick the right one.

If you want to redirect to your own website instead of showing the final page of involve.me you can't see the result of a calculation, but you can still use its value in the redirect URL. To do so deactivate the redirect and put the calculator element on the page.

After you have created the formula, you can activate the redirect again and use an answer piped variable inside the URL like this:

In the above example, ca_xxxxxx is the calculator ID. You can find this ID on your right side when you select the calculator element in the Editor.