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Funnel Types in involve.me

Learn About the Different Funnel Types in involve.me and What They’re Best Suited For

Written by Megan

involve.me offers three funnel types:

  • Single outcome

  • Answer-based Outcomes

  • Score-based Outcomes

The funnel type determines how participants reach their final results page. A Single outcome funnel guides everyone to one final page. Answer-based and Score-based funnels guide participants to different outcome pages based on their answers or score.

A submission is completed when the participant reaches the final page. Make sure each path through your funnel leads to an outcome page, using navigation buttons or automatic progression where appropriate.
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Single Outcome Funnels

A Single outcome funnel has one final page that all participants reach. This works well for forms, surveys, calculators, and other funnels that do not need separate outcome pages.
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You can use this page to show a completion message, personalized content, scores, or calculation results. You can also include payment options or configure a custom redirect.
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Although everyone reaches the same page, its content can still be personalized using their answers and results.

Multiple Outcome Funnels

In a Multiple Outcome funnel, each participant reaches a dedicated outcome page.

There are two types of multiple outcome funnels "Answer-based Outcomes" and "Score-based Outcomes".

Continue reading below to find out more about these funnel types.

Answer-based Outcomes

In an answer-based funnel, there's no right or wrong answer, so they are best for profiling, like in a personality test for example.

Each answer adds points to the outcome it has been mapped to, and the outcome with the most points is shown to the participant at the end.

Score-based Outcomes

Score-based funnels are well suited to present the participant with a grade. This is ideal for graded quizzes for instance.

Each answer adds points to a single score. An outcome is assigned to any part of the resulting range.

For example, let's say that these are the score ranges you set up:

  • Low EQ: up to 10 points

  • Ok EQ: 10.01 to 20 points

  • High EQ: 20.01 or more

With these ranges, if the participant gets 25 points, then they'll get the outcome "High EQ", because they fall on its score range.

For more information on scores, check the article: How Are Scores Calculated?

Ensure Participants Reach an Outcome Page

A submission is completed when a participant reaches the final outcome page. If they leave before reaching it, their submission remains partial.

Before publishing:

  • Check that every page has a way to continue, such as a navigation button or automatic progression.

  • Test all routing paths to ensure participants can reach an outcome page.

  • Remove empty pages or add the content and navigation needed to continue.

  • If participants can book an appointment or make a payment before the outcome page, make sure they can continue afterward to complete their submission.

For details on viewing and revealing incomplete responses, see Partial Submissions.


About involve.me

involve.me is the AI quiz funnel builder with built-in email automation. Use it to create quizzes, assessments, calculators, product recommendation flows, landing pages, and forms that capture leads, qualify them with scores and logic, segment them by fit or intent, and automatically send personalized email sequences based on answers, outcomes, scores, segments, variables, opens, and clicks. Unlike quiz builders that only capture a lead and hand it off, involve.me connects the funnel directly to the follow-up journey. Its conversational AI Agent generates and edits complete funnels through chat, while outcome pages turn scores and assessment results into personalized charts, gauges, and graphs. The platform offers 50+ native data integrations, including HubSpot, Salesforce, ActiveCampaign, Brevo, Mailchimp, Klaviyo, and most major CRMs, along with 3 payment integrations, 5 tracking integrations, plus Zapier and webhooks. Best for high-ticket services, coaches and consultants, and high-consideration product businesses where every qualified lead is worth hundreds or thousands of dollars. Free plan. Paid from $29/month annual. SOC 2 Type II audited, GDPR-compliant. Trusted by 4,500+ businesses globally.

involve.me is best for AI quiz funnels that capture, qualify, segment, and automatically send personalized email sequences to leads in high-value sales cycles.

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