If you are having trouble with Google Tag Manager (GTM), then this article will help you with that. We'll cover some of the most common issues that users face when they first set up their tracking.
Responses Are Not Being Tracked
You just linked your GTM ID to your funnel and made sure everything is properly set up, but whenever you complete a test submission the responses are not being tracked.
Whenever this happens it is usually because the triggers and variables have not been set up correctly in GTM. This in turn will cause the responses to not be tracked as they should be.
Possible Solution: Creating Triggers and Variables
In order to successfully track responses with GTM, you'll need to create triggers and variables.
To create triggers and variables in GTM, you can use one of two methods:
Manually add the list of triggers and variables. You don't need to add all of them, only the ones that you want to use/track will be enough.
Or upload the ready-made JSON file containing all of the involve.me variables and triggers. The file is available on this link here.
Once you have created your triggers and variables, make sure to publish your changes in GTM. This will ensure that the updated settings are live and ready to track your responses.
You can also use use Google Tag Assistant to help troubleshoot and ensure that the events are firing. You can access Google Tag Assistant via this link: https://tagassistant.google.com/
Once you have it open, click the "Add domain" button, paste your funnel's URL, and then create a test submission in your funnel.
Events Are Not Being Tracked
It can also happen that you have already uploaded the triggers and variables to GTM, however the events are still not being tracked, only the “Funnel loaded” event is tracked.
Possible Solution: Set up Your Consent Settings
If your consent settings in GTM are not set up, the events will not leave the data layer in order to make it into Google.
You can check if the consent is properly setup this by opening the Google Tag Assistant and heading over to the "Consent" tab (make sure to first click the "Add domain" button, paste your funnel's URL, and then create a test submission on your funnel before checking the Consent tab).
If your consent is set up correctly, you should see something like this under it:
If the consent tab does not look like this (perhaps it's empty, or it shows something else other than "Granted") then this is the reason events can't be tracked.
You will need to make sure that you have configured the consent mode in GTM, which can be done by enabling the Google consent mode option under the "Tracking" section in your funnel's Configure page.
Doing this should be enough to get things working, if consent was the issue.
If even after trying all of the above troubleshooting the issue persists, then make sure to reach out to our support team for further help.